I 24 If (see what if) Much virtue in If. -- William Shakespeare, As You Like It (c. 1600) Variations and Incantations: • If only "Always remember those two magic words: if only." -- Gil Friedman, How to be Totally Unhappy in a Peaceful World (1997) In Literature: • "[T]here is even a momentary reference to 'the little magic word if.'" -- Jane Milling, Modern Theories of Performance (2001) • "Everything that had happened in the last months rang of the magic word 'if.'" -- Richard Helms, The Valentine Profile (2002) Iggly Wiggly Woo Facts: This is a magic phrase attributed to magician Mark Cheetham. Ili Mili Phuh Phuh Origins: Ili mili phuh phuh is an apparently nonsensical mantra of Buddhist origin. Facts: This phrase is "similar to the magic words, such as 'abracadabra,' found in other traditions." I Love To Read (see also love) Facts: Professional magician Marty Hahne tells an audience of children that the magic words are not abracadabra but I love to read. "Before each trick, he [has the children] wiggle their fingers and say the 'magic' words."4 2 Emazdad, The Magic Cafe Forum (200 ) Robert A. Yelle, Explaining Mantras: Magic, Rhetoric, and the Dream of a Natural Language (200 ) 4 Michelle Jones, "Magician Helps Kids Discover Power of Reading," St. Petersburg Times (2000)