MAGIC WORDS
Alka-Seltz
Facts: This is a mispronunciation of alakazam, reminiscent of the name of
a popular antacid medication.
In Literature:
• "'[T]his time you count to three, all right? Then say the magic word:
Alacazam. Got it? Alacazam. Any time you want me to appear, just say
the magic word.' She counted with ponderous deliberation. 'Alka-seltz!'"
-- Robert Grossmith, "Company," Best English Short Stories 2 (1990)
Alla
(see ala)
Variations and Incantations:
• Alla Voom
-- Marlene Karkoska, "The Knight and the Wizard" (2005)
Figure 12. The magic word Alla is encoded in this 189 diagram
of a "Catadioptric Holophote," in which spherical mirrors
focus the rays of a central flame.