c 17 wonder drug, powerful and presumably painless; and everyone wants a prescription. It is one of our national vices to corrupt and vulgarize any word or idea that seems to have significance or relevance or freshness. And so we have done with the word creativity. But that should not lead us to neglect the idea behind the word. Granted that much of the current interest in the subject is shallow. Still it is more than a fad. It is part of a growing resistance to the tyranny of the formula, a new respect for individuality, a dawning recognition of the potentialities of the liberated mind." Creo Herbamus Satisfus Facts: This magic phrase is a pseudo-Latin spell meaning "satiate the per son in question." In Literature: • Balanced Alternative Technologies Multi-User Dimension, Bat.org (2004) Cullen, Rayburn, Narz, Trebek Facts: This is a spell that conjures zombies (actually names of game show hosts: Bill Cullen of To Tell the Truth, Gene Rayburn of Match Game, Jack Narz of Concentration, and Alex Trebek of Jeopardy), chanted by cartoon character Bart Simpson in the episode "Dial Z For Zombies" from The Simpsons television series. Cushlamocree Mystique: Cushlamocree -- the word is sheer poetry. Semiotics experts teach us that over time magic words lose their original sacredness as their sylla bles evolve arbitrarily, gaining instead a purely poetic or aesthetic function. "Such a [poetic] dimension is implicitly found in every metamorphosis un dergone by the magic sign in its passage from light to enlightening, from the world's external language to the world of internal language, from sacred to profane, from iconic to iconoclastic, from imagery to imaginary, from nature to culture and from the creation of the world to the world of creation."27 As 26 John W. Gardner, Self-Renewal (1995) 27 Traian D. Stanciulescu, "Signs of Magic: On the Archetypal Roots of Culture" (2004)