I Is Mystique: "The most profound statement that can be made about something is the statement that 'it is.' . . . The word is is the most magical word. It is a short, inconsequential little word and does not even sound special. Yet the word is is the greatest hymn to the 'thereness' of things. We are so thoroughly entangled in the web of the world that we are blind to the unfolding world being there before us."10 Ish-ka-loo-la-osh-ka-loo-la-bosh-ka-loo-la-lum In Literature: • "[W]hen they got back to where the poor bird was the green fairy did a magical trick. He took two pieces of wood, and three little stones, tossed them up in the air, and pronounced this word: 'Ish-ka-loo-la-osh-ka-loola-bosh-ka-loo-la-lum!' and in an instant that bird's leg was all well again, and it sang its song some more, just like this, only, of course, I can't sing it very well: 'Oh fie lum did-e-laddie ah! Oh tra la did-e-lay! Hum dum dum diddle-ideum, Tu rum lum skiddle-day!'" -- Howard Roger Garis, Johnnie and Billie Bushytail (1910) Ism-El-Azam Meanings: • The absolute • The great name of Allah • The hidden greatest name Origins: Ism-El-Azam is of Arabic origin. Facts: This magic phrase, originating from Arab alchemists, "is believed to be extremely powerful in any type of invocation."11 Variations and Incantations: • Al-Ism Al-Azam • Ism al-Azam 10 John O'Donohue, Beauty (2004) 11 Migene Gonzalez-Wippler, The Complete Book of Spells, Ceremonies and Magic (1988)