MAGIC WORDS
know, abracadabra." ) Energy builds and builds to a breaking point: "Abracadabra.
Something flipped in my head." Then it diminishes. This is the
cosmic process of creation and destruction, of waxing and waning, reflected
by abracadabra.
"The link between language and ritual reaches far back into the origin
of human culture when certain words were felt to have awesome magical
powers. That same feeling of awe is still manifest in children's eyes when
they listen to a magician's abracadabra."27 Arguably the best-known and best-
loved magic word in history, abracadabra is pure dazzle, and it has never lost
its spark over the centuries. "When a magician says the word 'abracadabra,'
wonderful things happen. A rabbit hops out of a hat, the ace floats to the top
of the deck, and the comely young assistant vanishes in a puff of smoke."28
Though some magicians now consider it a cliché due to its sheer ubiquity, abracadabra
remains the word associated with conjuring29, and such is its power
that it is virtually impossible to speak the syllables without some vestige of
reverence or at least respect. "'Magic words,' be they as commonly known
as Abracadabra, or as deeply secret as the Unknowable Name of God, have
ABRACADABRA
ABRACADABR
ABRACADAB
ABRACADA
ABRACAD
ABRACA
ABRAC
ABRA
ABR
AB
A
Figure 6. Abracadabra written as a "shrinking" word.
25 Alan Furst, Dark Voyage (2004), referencing the fairy tale of Cinderella
26 Carolyn S. Kortge, The Spirited Walker: Fitness Walking For Clarity, Balance, and Spiri-
tual Connection (1998)
27 Marcel Danesi, Of Cigarettes, High Heels, and Other Interesting Things (1999)
28 Martin Fry (1991)
29 "'Please is a good magic word,' I said, 'but the magic word for magicians is 'ab-
racadabra.'" -- Ace Starry, The Magic Life: A Novel Philosophy (200 )