MAGIC WORDS nutritionists: • calcium added -- Harvy Diamond, Fit For Life II (1989) parents: • discipline "Discipline -- that magic word you've been waiting for." -- James Sears, The Baby Book (200 ) • wait -- Stanley Greenspan, Building Healthy Minds (2000) pharmaceutical workers: • research, innovation, American -- Marcia Angell, The Truth About the Drug Companies (2004) • prescription -- Al Ries, Focus: The Future of Your Company Depends on It (1997) photographers: • cheese -- broward.org (2005) physicians: • you're the doctor "'You're the doctor.' Those magic words." -- Carl Hiaasen, Skin Tight (2002) poets: • wit "No one was ready to give up the magic word wit." -- C.S. Lewis, Studies in Words (1960) politicians: • mainstream "The magic word -- always had been, always would be -- was 'mainstream.'" -- George W.S. Trow, Within the Context of No Context (1997) • confidence, growth -- "Global Roulette: In a Volatile World Economy, Can Everyone Lose?" Harpers Magazine, (June 1, 1998) procrastinators: • mañana -- Linda Dillow, Intimate Issues: 21 Questions Christian Women Ask About Sex (1999)