provençal french builders: • normalement "[U]nspoken disclaimers . . . are occasionally reinforced by the magic word normalement, a supremely versatile escape clause worthy of an insurance policy. Normalement -- providing it doesn't rain, providing the truck hasn't broken down, providing the brother-in-law hasn't borrowed the tool box -- is the Provençal builder's equivalent of the fine print in a contract." -- Peter Mayle, A Year in Provence (1991) realtors: • independent contractor "You are -- magic words coming up here -- an 'independent contractor.'" -- Frank Cook, 21 Things I Wish My Broker Had Told Me (2002) r.v.-ers: • inexpensive and lightweight -- Brent Peterson, The Complete Idiot's Guide to RVing (2001) salesmen: • I did it! "[W]hen you get to the top of the mountain -- when you achieve what you've been working for -- at last you can say the magic words. Scream them -- I DID IT!" -- Jeffrey Gitomer, The Sales Bible (200 ) sociologists: • statistics, inference, quantitative, systematic, objective -- Roberto Franzosi, From Words to Numbers (2004) Star trek fans: • beam me up "Beam me up, beam me up. Magic words. Need I say more?" -- Jack Dann, Dreaming Down-Under (2002) travel agents: • adventure -- Tony Abbott, The Magic Escapes (2002) travelers: • wardrobe "[W]ardrobe, that magical word that is itself the start of a trip." -- Manu Dibango, Three Kilos of Coffee (1994)