MAGIC WORDS typesetters: • folio -- Ann Longknife, The Art of Styling Sentences (2002) webmasters: • free "On the Web the magic word is 'free.'" -- Rachel McAlpine, Web Word Wizardry (2001) • bandwidth -- Bharati Mukherjee, Desirable Daughters (200 ) welders: • Magnaflux "Magnaflux -- a magic word in the welding or metallurgy business." -- Richard Finch, Welder's Handbook (1997) wine connoisseurs: • Chardonnay "[F]ull-bodied white wines with the magic word Chardonnay on the label." -- Jancis Robinson, The Oxford Companion to Wine (1999) women: • forever -- Thomas Ellis, The Rantings of a Single Male (2005) writers: • the end -- Carolyn Wheat, How to Write Killer Fiction (200 )