A Meanings: • Egyptian moon god "By the magic of thy name of Ah (moon god)." -- Donald Mackenzie, Egyptian Myth and Legend (1907) • Mantra of compassion "The 'AH' sound is almost universally regarded in different traditions as a heart sound -- a sound for resonating the heart center and embodying compassion and love." -- Jonathan Goldman, "World Sound Healing Day" (2004) • Waking consciousness "Allegorically, the initial A[h sound] of [the sacred Hindu syllable] aum is said to represent the field and state of Waking Consciousness, where objects are of 'gross matter' . . . and are separate both from each other and from the consciousness beholding them." -- Joseph Campbell, The Mythic Image (1974) Aim You said the magic word -- aim. -- LittleBlackDog.com (2002) Mystique: The word aim has assumed the force of focused intent and is used to invoke emotional, psychological, and physical powers. How-to manuals and self-help gurus alike advise those seeking personal power to activate their aim. Variations and Incantations: • Ready, aim, fire "'Ready, aim, fire' is [a] mantra." -- Howard Kaminsky and Alexandra Penney, Magic Words at Work (2004) In Literature: • "When he was a boy, another boy had taught him magic words for hitting a bird with a stone: 'Aim, aim, got my aim -- if I miss you I'm not to blame.'" -- Gabriel Garcia Marquez, Love in the Time of Cholera (1988) Airolg Meniets Fact: These are the magic words that Marie Osmond spoke on "The Don nie and Marie Show" (late 1970s) to transform into Wonder Woman. The words are the name of the feminist leader Gloria Steinem spelled backward. For many people of the 1960s and the 1970s, former Playboy Bunny and